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Month: November 2022

SEO vs PPC Which better for your business?

Posted on by 99admin

SEO Advantages & Disadvantages

SEO vs PPC, SEO – In particular with startups, Search Engine Optimization is becoming more and more popular. Everyone needs an optimized website that ranks well because, in their view, it is cost-free. But if you’ve been in business for some time, you’re well aware that time is equal to money. This is more than just a word. It is real.

However, SEO may be considered a cheaper method of promoting your website and products, but this may not always be the case, depending on the competition of your market and the power of your competitors. It costs money to produce material for SEO (at least not at a high level).

For example, creating a high-quality article on cognitive SEO can take up to one week (if not more if you count on proofreading and editing). Remember, time = money. But, when ads are the easiest way of promotion, we gain much more trust by ranking highly and attracting organic traffic. since we’re an SEO-focused company.

To help you better understand what to expect when you start, let’s talk about the advantages and disadvantages of SEO.

SEO  Advantages

It can be ‘free’
Gradual learning curve
Good ROI
Long-term results
Good for brand awareness
More control over the content

Disadvantages

It takes time to see the results
Hard to master
Hard to scale
High uncertainty
Less buyer oriented
Hard to A/B test

When Should You Choose SEO?

Simply put, SEO is for everyone unless you purposely don’t want to be on search engines. It takes time for it to function, so you should start it as soon as you can. To be more specific, if you take into consideration structure and platform, the SEO planning process should begin even before the website is built.

PPC Advantages & Disadvantages

PPC (Pay Per Click) and SEM are the options on the other side. Some SEOs accuse it of being less effective and significantly more expensive than SEO. However, due to bias, their claims might not be true. In fact, PPC can be an excellent way to advertise your website, especially if you run an eCommerce business or sell products.

PPC Advantages

Very fast results
Easier to master
Easy to scale
No uncertainty
Buyer oriented
Easy to A/B test

Disadvantages

You pay for every click
Steep learning curve
Lower ROI, more short term
Growth is tied to budget
Not great for brand awareness
Less control over the content

When Should You Choose PPC?

You can certainly utilize PPC continuously, then. If you have a small budget, the best achievement to use it is when you first start out. The boost might assist you in maintaining the business while increasing organic visitors.

You can’t rank for every keyword, even if you’re already well-known. You can pay for those on which you don’t rank. To enhance your CTR, you can also use it on terms for which you already rank. Why not have positions 1 and 2 if you already have position 1?

SEO

Can be ‘free’
Gradual learning curve
Good ROI
Long-term results
Good for brand awareness
More control over content
It takes time to see Results
Hard to master
Hard to scale
High uncertainty
Less buyer oriented
Hard to A/B test

PPC

Very fast results
Easier to master
Easy to scale
No uncertainty
Buyer oriented
Easy to A/B test
You pay for every click
Steep learning curve
Lower ROI
Growth is tied to budget
Not great for brand awareness
Less control over content

Mixing PPC with SEO- SEO vs PPC

People regularly begin with PPC since it produces quick results. They lose out on SEO since they don’t get started with it right away. It will only take longer to rank if you put it off. By carrying out the basic actions, you can begin. For instance, one of them is running a blog. A fantastic technique to build your brand and authority for your website is to implement a content marketing strategy.

People often neglect SEO. One of my clients spends over $2,000 on PPC, whereas SEO only has a budget of roughly $100. Before I convinced them to begin with something simple, it was actually 0. Over the past ten years, if they had invested 25% of their PPC expenditure in SEO, they would have a massive authority website with hundreds or maybe thousands of helpful articles. They only have a poorly implemented multi-language module and service pages, which I can’t seem to improve without a coder.

On the other side, small businesses and SEO enthusiasts might also miss out a lot by never taking advantage of PPC. There could be a big potential in selling your products through PPC.

In the long term, SEO is undoubtedly a lot more effective than PPC. With one post, you can achieve good rankings for hundreds or even thousands of keywords, and the CTRs are frequently much greater. However, PPC is the best strategy to maintain your positions over the short term and is a great way to get some early traffic and sales. A campaign performs better in terms of CTR and CPC the longer it runs since it becomes highly optimized.

For more SEO vs PPC info contact 99Graphics Design – The top-rated SEO company in India.

The Benefits of having an ECommerce Website

Posted on by 99admin

Know the benefits of eCommerce website? Where most customers prefer to shop from the convenience of their own homes, the online market is thriving in today’s eCommerce market. Online shoppers can purchase anything with only a few clicks. Customers who buy online have access to a huge variety of products, brands, and retailers, which helps them save time and get the best deals. Because the eCommerce market is growing, every business owner needs to have an online presence in order to offer their products and services.

The main benefits of utilizing an eCommerce website to sell your things online have been discussed.

1. Lower Costs

Cost reduction is one of the main benefits of eCommerce websites that keep sellers involved in online selling is cost reduction. To Run physical stores retailers pay lots of money. They also pay upfront costs like rent, maintenance, store design, inventory, etc. Despite large investments in services, inventory, maintenance, and labor, physical stores frequently fail to realize the desired profitability and return on investment. An eCommerce store is less expensive and requires less investment than a traditional business. For small-scale and independent vendors that want to make money but lack start-up money, this is also a great choice.

2. Removes Geographical Barriers

If you own a physical store, the areas in which you can sell your goods are limited. When you have an online store, you can sell your goods to anyone around the globe. Customers can buy your stuff by using smartphone applications or web marketing. Additionally, eCommerce has made it simpler for buyers to acquire products from any source, from anywhere, and has allowed sellers to reduce friction points. An eCommerce website may accessed from the convenience of your home, making it simple to run your business and sell goods to customers around the world.

3. Quick Sales

An eCommerce website can be created quickly compared to conventional retail methods. You can create your store from a variety of platforms, like Shopify and Squarespace, utilizing pre-made templates. These platforms offer a variety of services, such as hosting, maintenance, and PCI compliance. The main need for a customer to purchase your products is to go to your store, explore it, and click to make an order.

4. Broader Customer Reach

Benefits of eCommerce website. With an eCommerce website, clients from all around the world can purchase your products. An eCommerce website will enable you to interact with a new group of potential clients in addition to boosting your online sales. E-commerce sales take many different types. On every channel, sellers connect with a different audience. An online presence can assist a business in reaching out to clients all over the world. A business may gain access to a completely new group of clients by using social media. A company can interact and connect with a wide range of diverse audiences by using many web connections.

5. Customer Data Insight

Another advantage of online product sales is the simplicity of receiving, measuring, and acting upon data. An eCommerce website allows you to collect first-hand data from eCommerce website by monitoring how users interact with your online shop. You may utilize the data to learn how to enhance user experience and boost sales in your eCommerce business. You can detect and enhance feedback loops of any useful insights by tracking client interactions. Which will help to enhance your customers’ experience.

6. Several Payment Modes

Customers enjoy personalization, and this is also true when they pay for their products. Internet banking, credit/debit cards, payment wallets, UPI (Unified payments Interface), and cash on delivery are among the methods of payment that your eCommerce store accepts (COD). Customers can select their preferred payment option from a variety of possibilities as a consequence, reducing cart abandonment and increasing sales for your company.

7. Comprehensive Product Catalogue

You can provide as much information as you’d like about your product on a product display page. Additionally, eCommerce websites offer a lot of room for displaying a variety of products, including colors, details, sizes, and materials, all of which are challenging to do in physical stores. Online merchants can also share their products on social media, allowing customers to interact with them and develop a stronger relationship with your company.

8. Scalability

E-commerce websites are very helpful in allowing you to identify the products that are selling well. And make sure that the stock levels of these products are maintained and monitored. This enables you to grow your company in a variety of ways, including sales, clients, and profit margins. Many eCommerce shopping platforms have found success by expanding their product selection and regularly tracking client sales. So, They have thus been able to greatly improve their product offering across multiple industries.

For more info contact us 99Graphics Design top-rated eCommerce website design and development company.

Web Design Company Tips For Designing ECommerce Websites

Posted on by 99admin

Introduction

Digitization combined with the pandemic has led to a shift in consumer attitudes and preferences away from brick-and-mortar retail and toward digital stores and outlets. Companies that already have or are working to build a solid e-commerce system are, or will therefore be, far ahead of their competition.
Want to develop eCommerce websites that attract potential customers, provides a great user experience and presents your business in the best light? Here are five tips from a Web design company in India to help you get started.

1) Make your product pages easy to navigate

You should set a clear structure for your products and ensure that your product categories and product pages are easy to navigate. On eCommerce websites, products are the most crucial section. Therefore, it is essential to consider how best to list your products and make it easy for your visitors to access them.
If eCommerce websites are designed in such a way that visitors have to click on ten different menus before they find the product they want, they will spend no time hightailing out and into your competitor’s eCommerce websites.

ecommerce websites
Source Image: baymard
2) Make branding a priority

Define your brand and incorporate that brand into your design and content. When it comes to online shopping, consumers want to buy from established brands, not faceless e-commerce sites.
Therefore, you need to put some serious thought into who you are as a business and how you differentiate yourself from your competitors. This plays a significant role in connecting with your audience and boosting sales, says eCommerce websites design company in India.

3) Test on all screen sizes

Studies show that mobile has overtaken desktop as the most popular way to consume web content, including shopping.
Hence, ensuring that your eCommerce websites work well on different screen sizes and devices is imperative.
Regardless of what type of screen your customers are using, your eCommerce websites should be up to par to provide them with a pleasant shopping experience. This web design approach known as “Responsive Design.”
Track the checkout process on different devices to ensure that the shopping experience is perfect from start to finish on every possible device.

4) Discount Codes

Discounts are a great way to pique the interest of your visitors. However, you should be smart about it because discounts cut into your profit margin. You can make your discount and promotions more effective by – adding an expiration date, offering a discount on specific products or purchase areas, and offering a discount code only to new visitors.

ecommerce websites
Source Image: pinterest
5) Easy Checkout

According to the best web design company in India, nothing hurts your sales faster than a clunky checkout page on eCommerce websites. Try to make checkout as straightforward as possible, and you will see an increase in your conversion rate.
Little things like options that allow your customers to register for your site. Or check out as guests can make a big difference. Make everything about the checkout process clear: what information you need to process the purchase, what shipping options are available, and what to do if there’s a problem with the order or a return is required. Once the checkout process is complete, direct your customers to a confirmation page.
Follow these steps to improve your customer’s buying experience and increase your conversion rate.

ecommerce websites
Source image- eCommerce booth
6) Show scarcity

Which products are usually out of stock, do you know? Yes, you are correct. These are the top sellers for the company.
Customers regularly pay extra attention to products with sold-out, limited-stock, or out-of-stock tags on the homepage or category pages.
A product’s scarcity can affect the psychology of purchasers.
If they worry about missing out on products. They will make impulsive purchases thus increasing your sales.

7) Thank You Pages

When a customer completes a transaction on eCommerce websites pages. They should be directed to a thank you page.
There are a few very significant functions that this page fulfills.
To properly track conversions from social media marketing, order confirmation or thank you pages are a requirement.
Second, it gives customers peace of mind that their transaction was successful and shows them that you value their business.

ecommerce websites
Source Image: site checker pro

Webflow Development Company

Posted on by 99admin

Webflow Development Company- 99Graphics Design 

What is Webflow?

Webflow is a responsive, all-in-one website builder or design tool that allows customers the power to create, design, and launch extremely responsive websites visually. Any site builder can utilize this in-browser design platform to develop an idea into a finished product.

In other words, Webflow eliminates the difficult parts of website creation, allowing front-end developers to completely focus on getting designs into production considerably more quickly than is often possible. This drop-and-drag tool used for building responsive and effective sites without writing code was introduced in 2013 as a graduate of the Y Combinator startup accelerator. Webflow is highly powerful and customizable, something used to be that developers enjoyed when they use HTML, CSS, and JavaScript.

The gap between front-end development and DIY software such as Squarespace, WordPress (the conventional content management system), Wix, and Webflow is what Webflow aims to fill. In terms of flexibility, usability, and performance, Webflow development or design is made to surpass all of this software or site builders, making it the preferred tool for creating websites.

Key Features of Webflow Development

The following are Webflow’s essential aspects:

  • Intuitive editor
  • eCommerce site
  • Work with Flexbox
  • Drag-and-drop page builder feature
  • Highly responsive page designs
  • Work with reusable CSS classes
  • Publish straight to the web
  • Works directly with CMS data
  • Zapier Integration
  • SSL and ISO 27018
  • Change any setting and select any font, including tracking and line height.
  • Make scroll-based animations
  • Export code for download
  • Define global color swatches and instantly update each instance of color.
  • A full platform with integration, form data, marketing tools, backups, and many more features.
  • Code editor, If required, add any custom code you have written.
Webflow eCommerce

The latest or most long-anticipated feature to be added to the Webflow platform is eCommerce, which was officially available for public beta testing in November 2018. Webflow eCommerce clearly sets itself apart when compared to other constrictive platforms like WooCommerce and Shopify. The platform allows you complete customization of all of the visual elements of a regular online store. This includes product pages, checkout pages, category pages, shopping carts, and gallery pages. You won’t have any restrictions when using a pre-designed eCommerce structure while using Webflow for Webflow development.

With an eCommerce solution like Shopify, you would need to pay hundreds of dollars each month for the Shopify Plus account to get the same amount of personalization. Then, you’ll need to spend a lot of time getting familiar with the platform’s templating language. Additionally, Webflow provides an easy way to handle complex administrative functions like setting shipping zones, calculating taxes, and managing inventory and fulfillment. Because Webflow eCommerce is still in beta, various significant functionalities that are typical of a feature-rich eCommerce solution are completely absent. For instance, the platform does not offer PayPal. However, this is on the plan, along with other features or upcoming advancements like user accounts, support for digital products, subscriptions, and a wide range of product variations.

Webflow eCommerce

Standard, Lite, and Advanced are the three eCommerce plans available. All the capabilities of the Webflow development CMS plan are available in the $29 monthly “Standard” plan. This eCommerce plan gives you access to all of the services that are offered, lets you have up to 3 staff accounts, and can handle sales volumes of up to $50,000 per year. However, this plan carries the Webflow branding on transactional emails and charges a 2 percent transaction fee.
However, this plan carries the Webflow branding on transactional emails and charges a 2 percent transaction fee. All of the capabilities of the Webflow Business plan are offered by the “Lite” plan, which also supports up to 10 employee accounts and up to $200,000 in annual sales with no transaction fees.
Everything that is available in the “Lite” plan is also included in the “Advanced” plan, along with 15 staff accounts with annual unlimited sales.

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