10 Tips To Improve Your Website Branding


Are you looking for Website branding services in Australia? Here are a few tips for you from 99Graphics Design– A website designing company in Australia.

Website Branding Tips

• Logo size

As already advised, consistent logo size is important. A single logo size used across the perfectness of your website makes for another consistent look. It also lowers web hosting charges because you’re using lower bandwidth.

• Cross-branding

The logos of other companies may show on your website in some circumstances, such as when you are selling their services or partnering with them.
In similar cases, your totem should be larger and more prominent than theirs. It’s subtle, but including logos of other brands of the same size or larger than yours minimizes the importance of your brand to the reader. Get website branding services from 99Graphics Design.

• Limited files

Use a limited set of image files for your website. It keeps your pages consistent with one another and requires simply a few file changes if you decide to rebrand in the future. It also makes your website load more quickly and brings down the cost of your web hosting because you’re using less bandwidth and disk space.

• Use PNG for logos

JPG images can’t be made transparent. If transparencies are allowed by PNG images, on the other hand, you can use a PNG version of your logo on top of any background colors without any issues. You can get website branding services from our expert team.

• Consider social media

Nearly every business benefits from having a strong social media presence as it’s a great way to interact with current guests and bring in new bones. Your website branding should be consistent here too. Update profile photos, banners, and avatars on your social media channels to reflect your brand and maintain your social media messaging in line with your overall brand message.


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• Look at your data

Analyze your analytics, set up a heat map tool, and run diagnostics. When searching for a simple change or improvement, the answer will be in the data. If there are JavaScript errors in the Google search console, Mostly causes errors for your visitors, therefore preventing your visitors from receiving the value you have to offer.

• Think about visual scanning

When we visit a web page for the first time, our eyes view from top-left to top-right before moving down. Consider placing your totem top-left and Placing on-brand rudiments in spots where a customer’s attention will linger. Visitors should be able to understand your brand message within seconds of reaching your site for the first time.

• Be consistent

Consistent branding doesn’t stop at logos and colors. All on your site should be uniform from page to page. Use the same writing style and keep the placement and visuals of the same buttons. This extends to other online marketing you do, similar to dispatch newsletters, social media marketing, and announcements.

• Easy Customer Support Helpline

The more your website helps customers through a 24-hours helpline or chat service, the more customers look into sales. Assisting customers with live photos of products and answering their queries in real-time, customer helps gain their trust and build a long-lasting relationship.

• Focus On Visitors, Not Bragging

So numerous company websites are centered around why the company or product is great. As a consumer and as a marketer, this is a big turnoff for me. A further effective approach is to communicate to me, as the customer, how your company or product will be good for me.


99Graphics Design is the best website designing company in Australia. We have an expert team. We also give you an SEO-friendly website & you can improve your website branding with us. So, don’t hesitate just contact them for Website branding services in Australia.

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