Knowing The Difference Between UI & UX Design

It’s common to think of UX and UI as the same. After all, both names refer to practices that put the user at the center of the creative process and goal to improve the way the user interacts with an app, website, or service. Many companies also combine the two specialties into a single position and assign both UI and UX design responsibilities to one individual.

But there is a big difference between UI and UX design, and knowing (and using!) that distinction can make it easier for your team to collaborate and give users even better outcomes.

What is UX design?

User experience design, or UX design, is focused on how a person feels while engaging with a product. User research is the usual first step in the UX design process. UX designers use this research to understand the goals, requirements, and constraints of their users. The organization of content, how the user is guided through the experience, and how they locate the information they require throughout the product are all design considerations that are influenced by the data that was collected.

Bottom line: Research, UX design is data, and people-driven. It’s practical, not theoretical.

What is UI design?

UI design begins with research as well and is mainly concerned with how an app or product looks and feels. What colors are used? Fonts? What aesthetic factors affect the user’s emotional experience when using the app?

UI designers make certain that a product’s user interface is beautiful. And supports the emotional impression the business wishes to deliver. In order for the largest number of users to be able to complete their tasks within the app, they also make sure that the product complies with accessibility standards.

Difference between UI and UX design?

While both UI and UX design are informed by research, UI design is focused on the product’s appearance and feel. And UX design is concerned with the whole function and flow of a digital experience. In initiatives that involve completely redesigning websites, UX usually takes a higher-level perspective.

Sometimes UI is more grounded or detail-oriented. Although it can also be used in new or “big lift” initiatives, it is frequently used in ongoing or ongoing projects to improve or evolve a product’s branding or aesthetics.

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