Social Media Post Design is an excellent way to promote your brand, website, or business. It’s also a great way to connect with others in your industry and make new connections. If you want your social media posts to stand out, you should invest some time in creating eye-catching and professional designs.
The social media post design impact how many people view your content and how they feel about it. A poorly designed post could turn off potential followers and hurt your brand. However, if you follow these tips and tricks for designing social media posts, you can give your new followers the best possible first impression of you and your company.
How To Create Social Media Post Design?
There are a few key things you should keep in mind when creating social media post design. Use these tips and examples to help you get started:
Create Professional Social Media Post Templates
A quick way to make your posts look more professional is to create and use templates for your social media posts. Having templates saves time and effort, while also ensuring that all of your posts are consistent and look professional. Templates make it easy to add branding elements, such as logos and images, and to format text the way you want.
Some social media platforms, such as Instagram, allow you to create custom templates for your posts. Other platforms, such as Facebook, don’t have that functionality, so you’ll have to get crafty and find ways to structure your posts consistently. You can use pre-made social media post templates, such as those offered by Canva, or create your own.
Use High-Quality Photography
Good photos are a must for any creative social media post design. Think about the type of photos you use and how they could potentially impact your brand. You don’t want images that are too dark or too bright as they could be detrimental to your brand. Similarly, avoid photos that are overly cluttered. While you may want to include imagery of your team, office, or product catalog, too many images could distract from the content you intend to share.
You may also want to think about the format of photos you use. While vertical images look great on Instagram, horizontal images are better for Facebook. You generally want to use the same format across platforms to ensure your social media posts are consistent and easy to read.
Create a Clear Call to Action
A call to action (CTA) is an instruction that tells readers what you want them to do next. Your call to action could be to click a link in your post that takes readers to a sales page or to visit your website. When designing social media posts, many people forget to add a call to action because they want to include a lot of information in each post.
However, you want to keep your posts short and sweet, so you don’t overwhelm your followers which is one of the greatest social media post design ideas. That means cutting out any fluff, including extra information that doesn’t directly relate to the post. Your call to action should be clear and direct. Rather than asking followers to like and share your post, ask them to take a specific action, such as visiting your website. You can also ask them questions, such as why they follow your brand. This can help you better understand your target audience.
Don’t Over-Stimulate With Animations and Video
Social media is a visual platform, so you want to use a lot of images and videos in your posts. However, you don’t want to overdo it with animations, graphics, and video. If you bombard your followers with visual content, they could become overwhelmed and end up ignoring your posts altogether. As mentioned above, you want to keep your posts short and sweet, so you can include extra visual content.
However, you don’t want to stretch your posts out just to fit all of the graphics and videos you want to include. Similarly, avoid posting long videos on Facebook as they might not show up in followers’ News Feeds. Facebook limits the length of videos to 2 minutes, while Instagram places a 10-minute cap on videos. If you want to post longer videos on either platform, you can do so, but you may need to pay for the privilege.
Create a Consistent Branding Experience
Your social media posts are part of your branding efforts. You want them to reflect your company’s identity, but you don’t want to change your design every few weeks. Instead, you want to create a consistent branding experience across all of your social media platforms and posts. To do that, you want to incorporate the same elements in every post. You can use fonts, colors, and logos to do to utilize the social media post design ideas that come into your mind.
You can also choose a social media design template that reflects your branding. If you’re using a design template, you want to make sure you’re not violating any copyright laws. Many social media platforms, such as Facebook, allow you to use their pre-made design templates. Others, such as Instagram, allow you to use pre-made design templates, although they must be approved first.
Add Context With Layering
Some social media platforms allow you to add text on top of your images. This is called layering and it’s a great way to add extra context to your posts. For example, let’s say you’re posting an image of a new product that you’re launching. You could write the product name and description on top of the image. Your followers might not understand what the product is just from the image alone.
However, with the description included, they can see the post in its entirety and understand your message. You should layer your posts on every platform that allows it. You don’t want to rely on just one social media platform for your marketing efforts. By adding text to your posts on multiple platforms, you can extend your reach and get your brand in front of more people.
Make Sure The Text Is Visible
Not all social media posts include images and videos. Some posts are entirely written text, and you want that to be legible and easy to read. When you’re designing your written posts, make sure the font is big and easy to read. You may want to use a different font than you do on your website and marketing materials. Fonts that are easy to read include Helvetica, Georgia, and Arial.
Avoid using fancy fonts that are difficult to read, especially on posts where you want people to take action. You also want to avoid posting large blocks of text in a single post. Most social media platforms have an allotted character count per post, and exceeding the limit can cause your post to be cut off. You don’t want to write short posts, but you also don’t want to write long, unreadable posts.
Affordability Of Social Media Post Design
When you’re first starting out, you may not have the budget to hire a professional social media post designer. That’s okay! You can still design great posts on your own. There are plenty of free tools that you can use to create stunning visual content. Make sure that the social media post design price won’t break the bank, and you can always upgrade later on.
Usually, social media post design price ranges from $50-$500. The social media post design cost will depend on the platform you’re using, the complexity of the design, and whether or not you’re hiring a professional. For simple designs, you can expect to pay on the lower end of the spectrum. For more complex designs, you can expect to pay on the higher end.
Conclusion
Social media post designs impact how many people view your content and how they feel about it. A poorly designed post could turn off potential followers and hurt your brand. Conversely, a well-designed post can engage followers and improve your brand. Now that you know how to create the best social media posts, you can reach out to more people and build a stronger brand with your posts.
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